Are you starting a new ad campaign and wondering how many ad groups you should have? The answer may surprise you. The number of ad groups you need can vary based on factors like your budget, target audience, and the type of product or service you are advertising.
While some experts recommend having just one ad group per campaign, others suggest having multiple ad groups to target different keywords and demographics. So, how many ad groups should you have? The truth is, there is no one-size-fits-all answer. In this article, we will explore the factors that can impact the number of ad groups you need and help you determine the best approach for your campaign.
Google recommends having no more than 5-10 ad groups per campaign to ensure that each ad group remains focused and relevant to the campaign’s goals. However, the optimal number of ad groups per campaign can vary depending on factors such as the size of the campaign, the budget, and the level of targeting. It’s essential to test and adjust the number of ad groups to ensure that the campaign is performing at its best.
How Many Ad Groups Per Campaign?
When it comes to creating a successful Google Ads campaign, one of the most important decisions you’ll need to make is how to structure your ad groups. Ad groups are the building blocks of your campaign, and they play a critical role in determining the relevance and effectiveness of your ads. So, how many ad groups should you have per campaign? Let’s take a closer look.
What are Ad Groups?
Before we dive into how many ad groups you should have per campaign, let’s first define what an ad group is. An ad group is a collection of ads that share a common theme or set of keywords. For example, if you’re running a campaign for a clothing store, you might have ad groups for “men’s clothing,” “women’s clothing,” and “accessories.”
Within each ad group, you’ll specify a list of keywords that you want your ads to show up for when people search on Google. You’ll also create a set of ads that are tailored to those keywords and the theme of the ad group.
How Many Ad Groups Should You Have Per Campaign?
So, how many ad groups should you have per campaign? The answer is: it depends. There’s no one-size-fits-all answer to this question, as the ideal number of ad groups will vary depending on your specific goals and the structure of your website.
However, as a general rule of thumb, you should aim to have between 3 and 5 ad groups per campaign. This will give you enough granularity to effectively target different types of users and keywords, without creating so many ad groups that it becomes difficult to manage.
The Benefits of Fewer Ad Groups
There are several benefits to having fewer ad groups per campaign. For one, it makes it easier to manage your campaign and keep track of your ads. With fewer ad groups, you’ll have fewer keywords to monitor and fewer ads to create and manage.
Additionally, having fewer ad groups can help you maintain a higher level of relevance between your ads and the user’s search query. When you have too many ad groups, it becomes difficult to ensure that all of your ads are highly relevant to the user’s search intent.
The Benefits of More Ad Groups
On the other hand, there are some benefits to having more ad groups per campaign. For example, if you have a large website with many different product categories, you may need to create more ad groups in order to effectively target all of your keywords.
Having more ad groups can also help you achieve a higher level of granularity in your targeting. With more ad groups, you can create ads that are even more tailored to specific user queries, which can lead to higher click-through rates and better overall performance.
Ad Group Vs. Campaign
It’s important to note that ad groups are not the same thing as campaigns. A campaign is a higher-level structure that contains one or more ad groups. You’ll set your campaign-level settings, such as your budget and targeting options, at the campaign level.
Ad groups, on the other hand, are where you’ll specify your keywords and create your ads. By organizing your ads into ad groups, you can ensure that each ad is highly relevant to a specific set of keywords.
How to Create Effective Ad Groups
Now that you know how many ad groups you should have per campaign, let’s talk about how to create effective ad groups. Here are a few tips to keep in mind:
1. Choose a clear theme for each ad group. Your ad group should be focused on a specific set of keywords or product categories.
2. Use relevant and specific keywords. Make sure that the keywords you choose for each ad group are highly relevant to the theme of the ad group.
3. Write ads that are tailored to your keywords. Your ads should include the keywords that you’re targeting and speak directly to the user’s search intent.
4. Test and refine your ad groups over time. Keep an eye on your ad group performance and make adjustments as needed to improve your results.
The Bottom Line
In conclusion, the ideal number of ad groups per campaign will vary depending on your specific goals and website structure. However, as a general rule of thumb, you should aim to have between 3 and 5 ad groups per campaign. By creating effective ad groups that are tailored to your keywords and user intent, you can improve the relevance and effectiveness of your Google Ads campaigns.
Frequently Asked Questions
What is the recommended number of ad groups per campaign?
According to Google Ads best practices, it is recommended to have between 3 to 5 ad groups per campaign. This ensures that the campaign is organized and easy to manage. Having too many ad groups may lead to confusion and make it difficult to track the performance of each ad group.
However, the number of ad groups per campaign may vary depending on the size and complexity of the campaign. For larger campaigns with multiple products or services, it may be necessary to have more ad groups to cover all the relevant keywords and variations.
What are the benefits of having multiple ad groups?
Organizing a campaign into multiple ad groups allows for better targeting and customization of ad messaging. Each ad group can be focused on a specific set of keywords and target audience, allowing for more relevant ads.
Having multiple ad groups also allows for easier testing and optimization of ad performance. By comparing the performance of different ad groups, advertisers can identify which ad messaging and targeting strategies are most effective.
Can I have only one ad group per campaign?
While it is possible to have only one ad group per campaign, it is not recommended. This limits the ability to target specific keywords and audiences, and makes it difficult to test and optimize ad performance.
Having multiple ad groups allows for more targeted and customized ad messaging, which can lead to higher click-through rates and conversions.
How should I organize my ad groups?
Ad groups should be organized based on a common theme or set of keywords. For example, if you are promoting a clothing store, you may have ad groups for different types of clothing (e.g. shirts, pants, dresses), as well as ad groups for different target audiences (e.g. men, women, children).
It is important to ensure that each ad group is focused on a specific set of keywords and target audience, and that the ad messaging is relevant to the ad group theme.
What is the maximum number of ad groups per campaign?
There is no set maximum number of ad groups per campaign, as this may vary depending on the size and complexity of the campaign. However, it is important to ensure that the campaign is organized and easy to manage.
Having too many ad groups may lead to confusion and make it difficult to track the performance of each ad group. It is recommended to have between 3 to 5 ad groups per campaign, but this may vary depending on the specific needs of the campaign.
How To Structure Google Ads Campaigns The RIGHT Way
In conclusion, the number of ad groups per campaign is a crucial factor in determining the success of your advertising efforts. While there is no one-size-fits-all approach, it is generally recommended to have a limited number of ad groups per campaign to ensure better ad targeting and higher ad relevance.
By having fewer ad groups, you can better control your ad spend and allocate your budget more effectively. This also allows you to focus on creating high-quality ads that are tailored to your target audience, increasing your chances of generating conversions and revenue.
Ultimately, the key to determining the ideal number of ad groups per campaign is to test and experiment. Monitor your campaign performance closely and make adjustments as needed to optimize your ad targeting and achieve your advertising goals. With the right strategy and approach, you can maximize your advertising ROI and achieve long-term success.
