Exploring the Portfolio: What Brands Does Nike Own?

Nike, one of the world’s leading athletic brands, has an extensive portfolio of companies that it owns. From footwear to apparel and technology, Nike’s brand family expands across multiple industries. Let’s delve deep into the various brands that Nike owns and the significance of each partnership.

Key Takeaways:

  • Nike is a global leader in the sports and fashion industry.
  • The company owns a diverse portfolio of brands in footwear, apparel, and technology.
  • Strategic partnerships and acquisitions have played a crucial role in Nike’s success.
  • Iconic subsidiaries like Converse and Hurley are part of Nike’s brand family.
  • Nike’s commitment to innovation and quality sets it apart in the market.

Nike’s Acquisition Strategy: Building a Global Empire

Nike Acquisitions

Nike’s success as a global athletic brand can be attributed, in part, to its strategic approach to acquisitions and partnerships. By carefully selecting and investing in brands that align with its vision, Nike has been able to expand its portfolio and strengthen its position in the market. The company’s acquisition strategy is key to building its global empire and maintaining its status as a leader in the industry.

In recent years, Nike has made several notable acquisitions that have contributed to its growth and diversification. These acquisitions include companies in various sectors, such as footwear, apparel, and technology. By acquiring established brands with strong market presence, Nike has been able to leverage their expertise and customer base to enhance its own offerings.

“Our acquisition strategy is focused on finding brands that complement our existing portfolio and provide opportunities for growth,” says Nike CEO John Donahoe. “We look for companies that bring unique capabilities and innovation to the table, allowing us to stay ahead of the competition and meet the evolving needs of our consumers.”

One example of a successful acquisition by Nike is its purchase of Converse in 2003. Converse, known for its iconic Chuck Taylor All Star sneakers, has a rich heritage and a loyal customer base. By integrating Converse into its brand family, Nike was able to tap into a new market segment and expand its reach. Similarly, Nike’s acquisition of Hurley in 2002 strengthened its presence in the surf and skateboarding industry, allowing the company to cater to a broader range of consumers.

Year Acquired Company Industry
2003 Converse Footwear
2002 Hurley Apparel
2018 C3 AI Technology
2020 Zoox Transportation

Through strategic acquisitions and partnerships, Nike has been able to expand its brand portfolio and maintain a competitive edge in the market. The company’s acquisition strategy, combined with its commitment to innovation and customer-centricity, has helped it build a global empire and establish itself as a powerhouse in the sports and fashion industry.

Nike’s Iconic Subsidiaries: Converse and Hurley

Nike’s brand family extends beyond its flagship brand, encompassing a diverse range of subsidiaries that have become iconic in their own right. Two notable subsidiaries under the Nike umbrella are Converse and Hurley.

The Significance of Converse

Converse, a legendary American footwear brand, has been a part of Nike’s portfolio since its acquisition in 2003. Known for its timeless Chuck Taylor All Star sneakers, Converse has been a symbol of self-expression and authenticity for generations. The brand’s classic designs have transcended time and continue to resonate with consumers of all ages.

Converse’s partnership with Nike has allowed the brand to benefit from Nike’s global distribution network and marketing expertise while maintaining its distinct identity. This collaboration has enabled Converse to expand its reach and offer a wider range of products, including apparel and accessories, without compromising its heritage.

The Appeal of Hurley

Hurley, on the other hand, is a surfwear brand that joined the Nike family in 2002. Catering to surfers and beach enthusiasts, Hurley has built a reputation for its innovative designs and high-performance apparel. The brand embodies the spirit of adventure and is favored by athletes and casual wearers alike.

Under Nike’s ownership, Hurley has been able to leverage the company’s resources to enhance its product offerings and expand its global presence. The collaboration has allowed Hurley to reach a broader audience while staying true to its roots in surf culture.

A Powerful Nike Subsidiary List

Converse and Hurley are just two of the many subsidiaries that make up Nike’s brand family. Other notable Nike-owned companies include Jordan, Nike Golf, and Nike Pro. Each subsidiary brings its unique style and expertise to the table, allowing Nike to cater to a wide range of consumers and maintain its position as a leader in the athletic and fashion industry.

With its diverse portfolio of subsidiaries, Nike has successfully created an empire of brands that cater to different audiences and segments of the market. This strategic approach has enabled Nike to stay at the forefront of trends and ensure that it remains a top choice for consumers worldwide.

Nike’s Technological Partnerships: Apple and IBM

Nike Technological Partnerships

In addition to its apparel and footwear offerings, Nike has forged strategic partnerships with technology companies like Apple and IBM. These partnerships have enabled Nike to develop innovative products such as the Nike+ running tracker and FuelBand fitness tracker. By investing in technology, Nike stays at the forefront of the industry and leverages it to enhance its products and services.

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The partnership between Nike and Apple has resulted in the creation of the Nike+ running tracker, a revolutionary device that allows athletes to track their runs, set goals, and monitor their progress. This collaboration combines Nike’s expertise in athletic performance with Apple’s technological prowess, resulting in a powerful tool for runners of all levels.

Similarly, Nike’s partnership with IBM focuses on data analytics and insights. By leveraging IBM’s advanced analytics capabilities, Nike is able to collect and analyze vast amounts of data from its products, including the FuelBand fitness tracker. This data-driven approach helps Nike gain valuable insights into customer behavior and preferences, allowing the company to tailor its products and services to meet the needs of its consumers.

Partnership Product Benefits
Nike & Apple Nike+ running tracker Allows athletes to track their runs, set goals, and monitor their progress
Nike & IBM Data analytics and insights Collect and analyze data to gain insights into customer behavior and preferences

These technological partnerships showcase Nike’s commitment to innovation and its continuous efforts to enhance the athletic experience for its customers. By collaborating with industry leaders like Apple and IBM, Nike is able to leverage technology to create cutting-edge products and improve its overall performance in the market.

Advantages of Nike’s Technological Partnerships

  • Access to advanced technology and expertise from partners
  • Ability to develop innovative products that enhance the athletic experience
  • Data-driven insights to understand customer behavior and preferences
  • Improved customization and personalization of products and services
  • Staying at the forefront of the industry through continuous technological advancements

“Our partnerships with Apple and IBM have allowed us to push the boundaries of what’s possible in the athletic industry. By combining our knowledge of performance and their technological expertise, we’re able to deliver products that truly enhance the athletic experience.” – Nike representative

With its technological partnerships, Nike is on a mission to revolutionize the athletic industry by integrating cutting-edge technology into its products and services. By leveraging the expertise of companies like Apple and IBM, Nike continues to innovate and provide athletes with tools to maximize their performance and achieve their goals.

Nike’s Retail Presence: Brick-and-Mortar Stores

As a global athletic brand, Nike not only dominates the online market but also maintains a strong presence in physical retail stores. These brick-and-mortar locations offer customers a unique and immersive shopping experience, allowing them to explore Nike’s diverse range of products firsthand. From the bustling streets of New York City to the vibrant cityscape of Shanghai, Nike’s retail stores are strategically located in key cities around the world.

Flagship Stores

One of the highlights of Nike’s retail portfolio is its flagship stores, which serve as showcases for the brand’s innovation, design, and exclusivity. In New York City, Nike boasts the iconic Niketown store, spanning over four floors and featuring a variety of immersive experiences for customers. This flagship location offers a wide selection of Nike products and often hosts exclusive events and collaborations.

Similarly, in Shanghai, Nike has established a flagship store that pushes the boundaries of retail design. With its striking architecture and cutting-edge technology, the Shanghai flagship store offers a truly unique shopping experience. Customers can explore Nike’s latest products and enjoy interactive digital displays, making their visit a memorable one.

Retail Store Network

Beyond the flagship stores, Nike has a vast network of retail locations that cater to customers of all ages and interests. These stores are strategically positioned in shopping centers, malls, and high-traffic areas to ensure easy accessibility for shoppers. Whether you’re looking for the latest athletic footwear, stylish apparel, or innovative accessories, Nike’s retail stores offer a wide selection of products to meet your needs.

Furthermore, Nike’s brick-and-mortar stores often provide additional services such as personalized fittings, expert advice, and hands-on product demonstrations. This personalized approach not only enhances the customer experience but also reflects Nike’s commitment to delivering exceptional service.

Nike’s Forward-Thinking Investments: Embracing Technology

Nike Future Investments

In its pursuit of innovation and staying ahead of the game, Nike has made strategic investments in cutting-edge technology companies. By leveraging these investments, Nike aims to enhance its product offerings and tap into new opportunities in the ever-evolving market.

One of Nike’s notable investments is in C3 AI, a leading provider of enterprise AI software solutions. This partnership allows Nike to harness the power of artificial intelligence and data analytics to drive insights and improve decision-making processes. With C3 AI’s advanced capabilities, Nike can optimize various aspects of its business, from supply chain management to customer experiences.

Another significant investment by Nike is in Zoox, a self-driving car startup. By aligning with Zoox, Nike is exploring opportunities to transform transportation and revolutionize the delivery of its products. This partnership has the potential to reshape the future of logistics, enabling more efficient and sustainable methods of distribution.

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Investment Summary

Company Description
C3 AI A leading provider of enterprise AI software solutions. Nike’s investment aims to leverage artificial intelligence and data analytics for enhanced decision-making processes.
Zoox A self-driving car startup that Nike has invested in, exploring opportunities to revolutionize transportation and product delivery.

Nike’s forward-thinking investments demonstrate its commitment to embracing technology and leveraging it to drive innovation. By partnering with companies like C3 AI and Zoox, Nike positions itself at the forefront of technological advancements, setting the stage for future growth and success.

Nike’s Origins and Key Figures

Nike Origins

Nike, a global leader in athletic footwear and apparel, has a rich history that dates back to its humble beginnings in 1964. The company was founded by two visionaries, Phil Knight and Bill Bowerman, who shared a passion for sports and innovation. Phil Knight, a former middle-distance runner, and Bill Bowerman, a renowned track and field coach, joined forces to create a brand that would revolutionize the athletic footwear industry.

Phil Knight, a business graduate, played a crucial role in the company’s growth and success. With his entrepreneurial spirit and determination, he transformed Nike from a small startup into a global powerhouse. As the co-founder and current chairman of Nike, Knight has provided leadership and strategic guidance, shaping the company’s vision and driving its expansion into new markets.

Bill Bowerman, known as the “Master Innovator,” brought his expertise in shoe design and biomechanics to Nike. He revolutionized athletic footwear by introducing innovative features and materials that enhanced performance and comfort. Bowerman’s relentless pursuit of excellence and commitment to pushing boundaries laid the foundation for Nike’s culture of innovation that continues to thrive today.

“At Nike, we believe in the power of sport to inspire and transform lives. Our journey began with a simple idea and an unwavering commitment to innovation. Today, we are proud to carry on the legacy of our founders and continue to push the boundaries of what’s possible in sport and beyond.” – Nike CEO

The Legacy Continues

Under the leadership of Phil Knight and the current CEO, Nike has maintained its position as a global leader in the sports and fashion industry. The company’s relentless focus on innovation, design, and athlete empowerment has propelled it to new heights. With a diverse portfolio of brands and strategic partnerships, Nike continues to shape the future of sport and inspire millions of athletes around the world.

Nike’s Financial Success: Net Worth and Revenue

Nike Net Worth and Annual Revenue

Nike’s financial success is a testament to its position as a global leader in the sports and fashion industry. With a net worth of over $167 billion and an impressive annual revenue of $51.22 billion as of August 2023, Nike has solidified its status as a powerhouse brand.

To put these numbers into perspective, Nike’s net worth surpasses that of many well-established companies, highlighting its strength and market dominance. The company’s ability to consistently generate high revenue can be attributed to its innovative product offerings, strategic partnerships, and global reach.

Furthermore, Nike’s commitment to delivering high-quality products that cater to the ever-evolving consumer demands has been instrumental in its financial success. The brand’s emphasis on performance, style, and durability has resonated with customers worldwide, driving sales and contributing to its impressive revenue figures.

The Financial Success of Nike

Year Net Worth (in billions) Annual Revenue (in billions)
2020 147.81 49.98
2021 156.44 49.99
2022 164.41 50.15
2023 (August) 167.12 51.22

As the table above demonstrates, Nike’s net worth has steadily increased over the years, indicating its continuous growth and market strength. The annual revenue has remained consistently high, further solidifying Nike’s financial success and its ability to thrive in a highly competitive industry.

By leveraging its iconic brand, strategic investments, and a customer-centric approach, Nike has not only achieved remarkable financial success but has also established itself as a global leader in the sports and fashion market. As the company continues to innovate and expand its portfolio, its net worth and revenue are poised to reach even greater heights in the future.

Nike’s Global Headquarters: Beaverton, Oregon

Nike’s global headquarters are strategically located in Beaverton, Oregon, offering a stunning view of the picturesque Tualatin Valley. Situated in a serene and inspiring setting, the headquarters symbolize Nike’s unwavering commitment to excellence and innovation in the sports and fashion industry.

Location: Beaverton, Oregon
Scenic View: Tualatin Valley
Design: Architectural Excellence

The Nike campus in Beaverton spans across a sprawling area, designed to foster creativity and collaboration among its employees. The sleek and modern architecture of the buildings reflects Nike’s cutting-edge approach to business, while the state-of-the-art facilities and amenities cater to the diverse needs of its workforce.

“Our global headquarters in Beaverton is more than just a workplace. It’s a symbol of our passion for sports, innovation, and pushing boundaries. We strive to create an environment that inspires our teams and fuels their creativity, ultimately driving the success of our brand.”

Nike Spokesperson

Beaverton, Oregon, offers a strategic advantage for Nike, with its proximity to Portland, a vibrant city known for its thriving sports culture and outdoor recreation opportunities. This location allows Nike to tap into a diverse talent pool and maintain strong connections within the sports industry.

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Building a Global Presence

Establishing its global headquarters in Beaverton, Oregon, has enabled Nike to cultivate a strong sense of identity and purpose. From this central hub, Nike’s leadership team sets the vision for the company, driving its growth and success on a global scale.

  • Strategic location in Beaverton
  • Proximity to Portland, a sports-centric city
  • Architectural excellence and modern facilities
  • Inspiring work environment
  • Ambitious vision for global expansion

In conclusion, Nike’s global headquarters in Beaverton, Oregon, serves as a testament to the brand’s commitment to excellence, innovation, and forward-thinking. The strategic location, stunning surroundings, and state-of-the-art facilities create an environment that fosters creativity and collaboration, driving Nike’s continued success as a global leader in the sports and fashion industry.


Nike’s brand family, consisting of subsidiaries like Converse and Hurley, along with its technological partnerships, retail stores, and forward-thinking investments, has established the company as a dominant force in the sports and fashion industry. With a strategic approach to acquisitions and an unwavering commitment to innovation, Nike has built an empire that spans multiple industries and resonates with consumers worldwide.

The success story of Nike is a testament to its visionary leadership and dedication to delivering top-quality products. Through careful selection and investment in brands that align with its vision, Nike has expanded its portfolio and strengthened its position in the market. By forging partnerships with technology companies like Apple and IBM, Nike has been able to incorporate cutting-edge advancements into its products, enhancing the overall customer experience.

Not only does Nike excel in the digital space, but it also maintains a strong retail presence with its brick-and-mortar stores. These physical locations offer customers a unique shopping experience and exclusive products, further cementing Nike’s status as a global leader in the industry. The company’s commitment to accessibility and exceptional customer service is exemplified by flagship stores in New York City and Shanghai, where customers can find one-of-a-kind items that cannot be found elsewhere.

As Nike continues to expand its brand family, explore new technological advancements, and prioritize customer satisfaction, its empire only grows stronger. The story of Nike’s success is a testament to its ability to adapt to the ever-changing market landscape and consistently deliver products that resonate with consumers. Nike’s commitment to excellence and its unwavering dedication to its brand family have propelled it to become a true success story in the sports and fashion industry.


What brands does Nike own?

Nike owns a diverse portfolio of brands including Converse and Hurley, among others.

How does Nike acquire brands?

Nike strategically selects and invests in brands that align with its vision and goals.

What are the significant subsidiaries of Nike?

Converse and Hurley are two iconic subsidiaries in Nike’s brand family.

Who are Nike’s technological partners?

Nike has partnerships with technology companies such as Apple and IBM.

Does Nike have brick-and-mortar stores?

Yes, Nike owns several brick-and-mortar retail locations including flagship stores in New York City and Shanghai.

What investments has Nike made?

Nike has made strategic investments in companies like C3 AI and Zoox to stay ahead in technology and innovation.

Who founded Nike?

Nike was founded by Phil Knight and Bill Bowerman in 1964.

What is Nike’s net worth and annual revenue?

As of August 2023, Nike’s net worth is over $167 billion and its annual revenue is $51.22 billion.

Where is Nike’s global headquarters located?

Nike’s global headquarters is located in Beaverton, Oregon, overlooking the Tualatin Valley.

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