Are you struggling with how to send a Mailchimp campaign to non-subscribers? Don’t worry, you’re not alone. As Mailchimp users, we know that it can be frustrating when you want to reach a wider audience, but don’t want to add them to your mailing list. Luckily, there are ways to send your campaign to non-subscribers without breaking any rules or regulations.
In this article, we will guide you through the steps of sending a Mailchimp campaign to non-subscribers. From creating a segment of non-subscribers to using Mailchimp’s audience tools, we will provide you with everything you need to know to reach a wider audience and increase your email marketing success. So, let’s get started!
- Go to the “Audience” tab in your Mailchimp account.
- Select “Create Audience” and choose “Import Contacts.”
- Upload your non-subscriber contact list in CSV format.
- Create a new campaign and choose the non-subscriber list as your recipient list.
- Design and send your campaign as usual.
How to Send MailChimp Campaign to Non-Subscribers?
Understanding Non-Subscribers
Sending out emails to non-subscribers can be challenging, especially if you haven’t done it before. Non-subscribers are individuals who haven’t opted in to receive your emails or newsletters. It’s important to understand that sending unsolicited emails could lead to legal issues or damage to your reputation. However, there are ways to send out targeted campaigns to non-subscribers while avoiding any legal implications.
To send a MailChimp campaign to non-subscribers, you need to create a new list that includes the contacts you want to target. This list should be a separate list from your regular subscribers’ list.
Benefits of Creating a Separate List for Non-Subscribers
- You can easily manage and track non-subscriber campaigns
- You can avoid sending unsolicited emails to your regular subscribers
- You can tailor your campaigns specifically to non-subscribers
How to Create a New List for Non-Subscribers in MailChimp?
- Go to the Lists tab in your MailChimp account
- Click on the Create List button
- Fill out the necessary information and select the appropriate settings
- Import or manually add the contacts you want to target
- You now have a new list for non-subscribers
Creating a Campaign for Non-Subscribers
Once you have created a separate list for non-subscribers, you can start creating your campaign. MailChimp offers various templates and customization options to help you create engaging and targeted campaigns.
Benefits of Using MailChimp for Non-Subscriber Campaigns
- Easy to use and navigate
- Offers a wide range of templates and customization options
- Provides detailed reports and analytics
Steps to Create a Campaign for Non-Subscribers in MailChimp
- Go to the Campaigns tab in your MailChimp account
- Click on the Create Campaign button
- Select the type of campaign you want to create (e.g. regular campaign, automated campaign, etc.)
- Choose a template or create a custom design
- Select your non-subscriber list as the recipient list
- Customize your campaign and add your content
- Preview and send your campaign
Best Practices for Sending Campaigns to Non-Subscribers
It’s important to follow best practices to ensure that your non-subscriber campaigns are effective and well-received.
Do’s
- Make sure your campaign is relevant and targeted
- Include a clear call-to-action
- Include an unsubscribe option
- Ensure that your campaign complies with anti-spam laws
Don’ts
- Send unsolicited emails
- Buy or rent email lists
- Use misleading subject lines or content
- Overload your campaign with too much information or images
Conclusion
Sending out campaigns to non-subscribers can be a powerful way to reach a new audience, but it’s important to approach it carefully and thoughtfully. By creating a separate list, using MailChimp’s tools and templates, and following best practices, you can effectively and legally send out targeted campaigns to non-subscribers.
Freequently Asked Questions
Can I send a Mailchimp campaign to non-subscribers?
Yes, you can send a Mailchimp campaign to non-subscribers. However, you need to make sure that you have their permission to receive your emails. You can do this by adding a signup form to your website or by asking them directly if they want to receive your emails.
It’s also important to create a separate list for non-subscribers to avoid sending unwanted emails to your subscribers. You can import their email addresses to a new list and send them a targeted campaign that is relevant to their interests.
How do I import non-subscriber email addresses to Mailchimp?
You can import non-subscriber email addresses to Mailchimp by creating a new list and importing a CSV file that contains their email addresses. You can also add them manually by entering their email addresses one by one.
It’s important to remember that you need to have their permission to send them emails. You can do this by asking them directly or by adding a signup form to your website. You should also make it clear that they are not subscribed to your regular newsletter or email list.
What kind of content should I send to non-subscribers?
The content you send to non-subscribers should be relevant to their interests and needs. You can create a targeted campaign that addresses their pain points and provides solutions to their problems.
You should also make it clear that they are not subscribed to your regular newsletter or email list. You can include a call-to-action that encourages them to subscribe or opt-in to receive more emails from you in the future.
How often should I send emails to non-subscribers?
You should only send emails to non-subscribers when you have something valuable to offer. You don’t want to bombard them with too many emails or send them irrelevant content that will lead to them unsubscribing or marking your emails as spam.
It’s important to respect their time and attention by only sending them high-quality content that is relevant to their interests and needs.
What should I do if non-subscribers mark my emails as spam?
If non-subscribers mark your emails as spam, it’s a sign that they are not interested in receiving your emails. You should remove them from your list and avoid sending them any more emails in the future.
You should also make sure that you have their permission to send them emails in the first place. If you don’t have their permission, you should stop sending them emails and focus on building your list with subscribers who are interested in receiving your emails.
In conclusion, sending a Mailchimp campaign to non-subscribers can be a great way to expand your reach and connect with new potential customers. However, it’s important to keep in mind that sending unsolicited emails can be considered spam and can damage your reputation.
To avoid this, make sure to follow best practices by only targeting individuals who have given explicit permission to receive emails from your brand. This can be done by creating targeted opt-in forms or by using a third-party service to obtain explicit consent from potential subscribers.
Additionally, make sure your email content is engaging and valuable to the recipient, as this will increase the chances of them becoming a subscriber in the future. By following these tips, you can successfully send Mailchimp campaigns to non-subscribers while maintaining a positive reputation and growing your audience.
